The Maldives Marketing and Public Relations Corporation (MMPRC) participated at the EUDI Show 2023 along with seven industry partners to showcase the Maldivian underwater beauty in Italy.
Dedicated to the world of diving, this year’s European Dive Show (EUDI) Show was held in BolognaFiere from 13 to 15 October. The EUDI Show is an important B2C event in the diving industry, creating business opportunities for divers, liveaboard and adventure enthusiasts and sustainability-conscious travellers. The fair provides opportunities for industry professionals to present their products and services to a wide audience and showcase their latest travel plans to consumers. It also offers excellent collaboration opportunities and chances to strengthen relationships with new partners.
“Throughout the event, MMPRC aims to increase penetration for various products which are dive focused including liveaboards, resorts and guesthouses,” the MMPRC said.
The stand activities at the fair included in-person meetings with specialised dive operators and agents, as well as distribution of promotional materials and the collection of market intelligence in relation to dive and water sports through meetings and consumer surveys. Social media promotions and amplification activities were conducted as well. Additionally, colouring book activities designed for children, and a flash card activity was carried out at the stand to provide more information about marine animals including their Dhivehi names. The overall stand design portrayed the Maldives as an immersive diving destination, highlighting the underwater beauty of the Maldives.
“The Maldives tourism sector has deep-rooted ties with the Italian market, dating back to its inception when the first Maldives visitors were Italians, establishing enduring connections between our destination and the Italian market,” the MMPRC said.
The Italian market is among the top 10 source markets to the Maldives. As of 11 October 2023, the Maldives has welcomed over 85,934 travellers from Italy, with 6.1% of the market share.
“MMPRC is consistently strengthening the presence of Maldives in the Italian market through a 360-degree marketing approach,” the MMPRC said.
“We conducted an Italian media familiarisation trip and participated in TTG Rimini 2023 from 11 to 13 October 2023. Another key event held earlier this year was the Visit Maldives Storytellers’ Conference in which Italian participants who took part generated a prominent presence and coverage. Seasonal flights from ITA Airways will resume operations from December onwards, a positive sign that may increase the Italian arrival figures.”